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For HubSpot workflows

Send deals to your ad platforms with the real amount.

Ledion adds a Send conversion step to HubSpot workflows. Use any trigger in a contact or deal workflow: a deal stage, a lifecycle stage, a custom event. Ledion sends the record's actual value to Google Ads, Meta, Microsoft Ads and Reddit, so their bidding learns which clicks turn into revenue.

Join the betaSee how it works ↓

Works with HubSpot Professional and Enterprise.

  • Google Ads
  • Meta
  • Microsoft Ads
  • Reddit
  • LinkedIn (next)
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THE PROBLEM

HubSpot stopped sending deal amounts to Google.

On October 12, 2026, HubSpot changed its Google Ads conversion events to a fixed value. Its help page says it plainly: "The Use the Deal amount option is no longer available."

Its other conversion events have limits too. They only fire on a lifecycle stage change or a form submission. LinkedIn gets a weighted deal amount. Meta and Microsoft get a fixed number. Reddit isn't supported at all.

HubSpot's own advice for anyone who wants real values: "a developer can build a custom setup using HubSpot workflows and Google's Offline Conversions API." Since June 2026, new integrations can't use that API anymore. They have to move to Google's Data Manager API.

Ledion is that custom setup, already built, for four networks.

WHY VALUES MATTER

Bidding learns from the numbers you send it.

Value-based bidding (Maximize conversion value, target ROAS) learns which clicks turn into more revenue. Send every deal with the same number and it can only learn which clicks turn into a deal. For B2B accounts where deals range from $4,000 to $90,000, that's most of the signal gone.
Illustration. Example amounts.

HOW IT WORKS

Three steps. About 15 minutes per network.

  1. 01

    Connect your ad accounts.

    Google Ads, Meta, Microsoft Ads and Reddit. LinkedIn is next.

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  2. 02

    Define a conversion once.

    "Closed won" goes to your Google conversion action, your Meta Purchase event, your Microsoft goal and your Reddit Purchase event. Change where it goes any time without touching a workflow.

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  3. 03

    Add Send conversion to a contact or deal workflow.

    Map the value to Amount and the currency to the deal currency. That's it.

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Inside HubSpot

It all lives in HubSpot. There's no new tool to log in to.

Ledion's pages open inside your HubSpot account. You install it, set it up there, and watch it work there.

Connect each ad account once.

Meta and Reddit take a token. Google takes one user invite. Microsoft takes a sign-in.

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Define "Closed won" once.

Pick where it goes in each network. Change it later without touching a workflow.

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Three fields in the workflow.

Pick the conversion, map Value to Amount and Currency to the deal currency.

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See every send.

Every network, every result, and the reason when one fails. Kept for 90 days.

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Know which leads can be matched.

The share of your paid leads that carry each network's click ID, with the fix for each gap.

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WHAT YOU GET

Built for the way B2B teams actually track revenue.

Any trigger
If a contact or deal workflow can enroll it, Ledion can send it. Deal stages, lifecycle stages, custom events, property changes, list membership.
Real values
Map any number property as the value and any property as the currency. Multi-currency portals work.
Every network from one step
One step sends to every network the conversion is set up for. No duplicate workflows per platform.
A result for every network
The step reports back to the workflow: sent, failed, no click ID, or too old, per network. Branch on it. Create a task when Google rejects a conversion.
An activity log
Every send, every network, and the reason when something fails. Inside HubSpot.
Tracking health
See what share of your paid leads carry a click ID for each network. A free script fixes the gaps.
No stored contact data
Ledion reads identifiers from HubSpot at send time, hashes them, sends them, and keeps nothing.

COMPARISON

HubSpot's built-in sync vs Ledion

HubSpot built-in (Oct 2026)Ledion
What can trigger a conversionLifecycle stage change or form submissionAny contact or deal trigger
Value sent to GoogleA fixed amountThe record's real amount
Value sent to Meta and MicrosoftA fixed amountThe record's real amount
RedditNot supportedSupported
Result per sendErrors onlyEvery send, every network
Click ID coverageNot shownHealth page plus a free capture script

Keep using HubSpot's ads tool for reporting and audiences. Ledion only handles conversions.

BUILD VS USE

HubSpot's advice is to build it yourself. Here's the list.

HubSpot's help page says a developer can build a custom setup with workflows and Google's API. That's true. It's also four APIs, four sets of matching rules, and a retry system that has to keep running.
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Building it yourself

  1. 01Google Cloud access to the Data Manager API (Google closed its old upload API to new integrations in June 2026)
  2. 02Sign-in and token handling for four networks
  3. 03Different email and phone rules per network before hashing. Get one wrong and fewer conversions match
  4. 04Upload windows: 7 days for Meta and Reddit, 90 days for Google and Microsoft
  5. 05Event IDs, so retries don't count twice
  6. 06Retries, backoff, and an alert when a token stops working
  7. 07A new Meta API version about every four months
  8. 08A log that says what failed and why

Ledion

  • Install from HubSpot
  • Connect your ad accounts
  • Add one step to a workflow
  • Free for one network and 25 sends a month

See the full comparison →

NETWORKS

Where it sends.

PRICING

Simple pricing.

Start free with one network. Pro covers every network for $129 a month. See all plans →

  • Free $0
  • Starter $49
  • Pro $129
  • Scale $299

Founding partners

First 10 companies: free until the marketplace listing, then Pro for $79 a month for as long as you stay.

Join the beta

Questions

Which HubSpot plans work?
Ledion is a workflow step, so you need a HubSpot plan with workflows: Professional or Enterprise. Not sure which you have? Pick "Not sure" on the beta form and I'll check.
Do I need a developer?
No. You connect accounts, pick conversions from dropdowns and add a step to a workflow.
Will this double count with HubSpot's conversion events?
Only if both send to the same conversion action. Use a separate conversion action for Ledion. Start it as Secondary, and make it the primary one for bidding once its numbers look right. The setup guide shows how.
What happens when a network rejects a conversion?
The step's result says so, the activity log says why, and Ledion retries anything temporary. You get an email if a connection breaks.
What data do you store?
No contact data. Ledion stores your settings, encrypted access tokens, and a 90-day log of which sends succeeded. Details on the security page.
How is this different from Zapier?
No polling and no per-network zaps. One step sends to every network with retries, and the result comes back into the workflow.
Is it on the HubSpot App Marketplace?
The listing is in progress. Beta users install with a direct link.
Who's behind Ledion?
A small independent team. Email santi@ledion.io and you'll reach the person who wrote the code.

Join the beta.

The first 10 companies use Ledion free until it's listed on the HubSpot App Marketplace, then pay $79 a month for Pro, for as long as they stay.

HubSpot plan
Where do you run ads?
Monthly ad spend