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Guides

How to get CRM conversions into your ad platforms with the right value, and how to find out why they don't show up. Each guide lists the help pages it's based on and the day I checked them.

Google Ads

  1. Google moved offline conversion uploads to the Data Manager API. What to check and change.

    Since June 15, 2026, new integrations can't upload offline conversions through the Google Ads API. What the Data Manager API changes for CRM uploads.

  2. How to send offline conversions to Google Ads from your CRM.

    Three ways to get HubSpot lifecycle stages and closed deals into Google Ads as offline conversions in 2026: click IDs, enhanced conversions and values.

  3. New Google Ads lifecycle events can't use the deal amount. How to send real values.

    HubSpot's help page, updated October 12, 2026, says Google Ads lifecycle events use a fixed value. Three ways to send each deal's amount again.

  4. Which stages to send to Google Ads, and what each is worth.

    Which HubSpot stages to send to Google Ads, what value to give each, and when to bid on conversion value. A stage ladder for long B2B sales cycles.

Meta

  1. How to send CRM leads and deals to Meta's Conversions API.

    HubSpot syncs Meta lifecycle stages only for lead ad contacts. How to send website leads and closed deals to Meta's Conversions API with real values.

Click IDs

  1. Capture the GCLID and other ad click IDs on every form fill.

    Get the Google click ID (GCLID), plus fbclid, MSCLKID and rdt_cid, onto HubSpot contacts with hidden form fields, so offline conversions can match.

Troubleshooting

  1. Why CRM conversions don't show up in Google Ads, and how to check each cause.

    Synced in HubSpot but missing or low in Google Ads? Check the click ID, the click's age, a new conversion action, manager accounts and fixed values.

Join the beta.

I'm onboarding the first companies one at a time. You get a direct install link and a 20-minute setup call if you want one. First 10 companies: Pro free, with no card, until Ledion is listed on the HubSpot App Marketplace, then $79 a month instead of $129 for as long as you stay.

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