Compare
Eight ways to send offline conversions to your ad platforms.
If your deals are about the same size, HubSpot's built-in events or Google's own HubSpot connection may be all you need. If you only buy Google ads and your leads carry a GCLID, a Google-only workflow action costs less per send. If you send to several networks with each deal's amount and want every result back in HubSpot, that's what Ledion is for.
Deal reaches Closed won · $70,000
What Google Ads gets
HubSpot's ad conversion events
$31,000
Lifecycle stage
One value you type
Zapier
Whatever you map
Trigger
Filter
Delay
Google Ads action
Again for each network
Custom code
$70,000
Custom code or webhook action (Data Hub Professional)
Your code, in HubSpot or on a server
Four APIs, retries, event IDs, logs, alerts
Ledion
$70,000
Send conversion
Google Ads · Meta · Microsoft Ads · Reddit
HubSpot's ad conversion events
Zapier
Custom code
Ledion
Deal stage trigger
No
Yes, polled
Yes
Yes
No
No action found
If you build it
Yes
Result for every send
Errors, in the Events tab
Task history
Logs you build
Workflow and Activity
As of October 22, 2026.
- HubSpot's ad conversion events fire on a lifecycle stage and send one value you type: $31,000. They don't fire on a deal stage or send to Reddit, and only errors show, in the Events tab.
- A zap runs a trigger, a filter, a delay and a Google Ads action, again for each network, and sends whatever you map. It polls for deal stages, has no Reddit action, and keeps each run in its task history.
- Custom code starts from a custom code or webhook action, which needs Data Hub Professional, then runs your code, inside HubSpot or on a server behind the webhook action. It sends $70,000 once you build four APIs, retries, event IDs, logs and alerts. It runs on deal stages, sends to Reddit if you build it, and shows the logs you build.
- Ledion's Send conversion step sends $70,000 to Google Ads, Meta, Microsoft Ads and Reddit. It runs on deal stages, and every send has a result in the workflow and in Activity.
Which one fits
- HubSpot's built-in events: your deals are about the same size, and a lifecycle stage or a form is what you count.
- Google's Data Manager connection: you only buy Google ads, and lifecycle stages are what you send. Try it first.
- Zapier or Make: you send to one network, your leads carry a GCLID, and someone already looks after your zaps.
- 0CodeTools: you only need Google, your leads carry a GCLID, and you send a lot. It costs less per send than Ledion.
- LeadJourney or Attribi: you want an attribution dashboard, and adding a tracking script is fine.
- A custom build: you need one network, have an engineer with time, and already run servers.
- Ledion: you send to several networks, your deals vary in size, and you want a result you can read for every send.
Every option, side by side
| Ledion | HubSpot's built-in events | Google's Data Manager connection | Zapier or Make | 0CodeTools | LeadJourney | Attribi | A custom build | |
|---|---|---|---|---|---|---|---|---|
| Networks | 4, Reddit included | 5, no Reddit | Google Ads only | 3 on Zapier, no Reddit | Google Ads only | 9 listed, Reddit included | 6, no Reddit | The ones you build |
| Triggers | Your workflow's trigger | Lifecycle stage, form or page view | Lifecycle stage | A change the zap watches | Your workflow's trigger | Lifecycle and deal stages | Stages, read once a day | A workflow action or your server |
| Value sent | real amount | fixed | not stated | what you map | fixed or real amount | real amount | real amount | what you code |
| Matching | Click ID, email and phone | Click IDs or contact data | Offline import or enhanced conversions | GCLID | GCLID | Its tracked click ID | Click ID | What you code |
| Where you see results | Workflow and Activity | Events tab, logs on errors only | Diagnostics in Google Ads | Task history | The step's result | Its reports | Its reports | Logs you build |
| Script on your site | None required | Ad pixels | Not mentioned | Hidden GCLID field | Tracking code, recommended | Its own tracking | Optional | Up to you |
| Price, as published | Free plan, Pro $129 a month | Included | Not shown | From $19.99 a month | Free plan, Basic $49 a month | From €103 a month | Free plan, then from $49 a month | Data Hub Professional from $720 a month, plus your time |
As each vendor published it on its own pages, read October 22, 2026. Plans and features change, so check them before you buy.
Full notes
Ledion
- Networks
- Google Ads, Meta, Microsoft Ads and Reddit. LinkedIn is next
- Triggers
- Whatever triggers your contact or deal workflow
- Value sent
- Any number property, with its currency
- Matching
- Click ID plus hashed email and phone, and Meta's lead ID
- Where you see results
- Each network's result in the workflow, and every send in Activity
- Script on your site
- None required: email and phone match without one. A free capture script adds click IDs
- Price, as published
- Free for one network and 100 sends a month. Pro covers every network for $129 a month
HubSpot's built-in ad conversion events
- Networks
- Google Ads, Meta, Microsoft, LinkedIn, TikTok
- Triggers
- A lifecycle stage change, form submissions for Google and Meta, and page views for Meta
- Value sent
- A fixed value you type per event
- Matching
- Click IDs, or contact data you choose to share
- Where you see results
- HubSpot's Events tab. Support pulls logs only on errors
- Script on your site
- Meta events need the Meta pixel. Google form events and Microsoft events ask for a Google or Microsoft pixel
- Price, as published
- Included: up to 5, 50 or 100 Google, Meta and LinkedIn events on Marketing Hub Starter, Professional or Enterprise. Microsoft events on every plan
Google's Data Manager connection
- Networks
- Google Ads only
- Triggers
- Conditions on HubSpot's Lifecycle Stage field, set up in Google Ads
- Value sent
- Not stated on Google's setup page
- Matching
- Offline import or enhanced conversions for leads
- Where you see results
- Data source diagnostics in Google Ads
- Script on your site
- Not mentioned on Google's setup page
- Price, as published
- No price on Google's setup page
Zapier or Make
- Networks
- One action per network. Zapier has Google Ads, Microsoft Advertising and Facebook Conversions
- Triggers
- A HubSpot change the zap watches
- Value sent
- Whatever you map
- Matching
- A GCLID. Email and phone were an open feature request in September 2026
- Where you see results
- Zapier's task history
- Script on your site
- A hidden GCLID field on your forms, per Zapier's guide
- Price, as published
- Zapier Professional from $19.99 a month, paid yearly, for 750 tasks a month
0CodeTools "Send Google Ads Conversion"
- Networks
- Google Ads only
- Triggers
- Workflow triggers, deal stages included
- Value sent
- A fixed number or the deal's Amount
- Matching
- GCLID only
- Where you see results
- The step's result: UPLOADED or FAILED
- Script on your site
- HubSpot's tracking code, recommended
- Price, as published
- Free for 100 actions a month. Basic $49 a month for 3,000 actions
LeadJourney
- Networks
- Meta, Google, LinkedIn, Microsoft and Reddit, among nine ad platforms it lists
- Triggers
- Lifecycle and deal stages it reads from HubSpot
- Value sent
- The deal's amount and currency
- Matching
- The click ID its tracking saved at the first visit
- Where you see results
- Its attribution reports
- Script on your site
- Its own tracking, on your domain
- Price, as published
- By monthly marketing spend: from €103 a month paid yearly, for up to €5,000 of spend a month
Attribi
- Networks
- Google, Meta, LinkedIn, TikTok, Microsoft and Snapchat
- Triggers
- Closed won, and stages you name as qualified, read once a day
- Value sent
- The deal's amount and currency
- Matching
- The click ID from its script or a hidden form field
- Where you see results
- Its attribution reports
- Script on your site
- Optional. Without it, no visit history
- Price, as published
- By site visitors: free up to 500 a month, then from $49 a month
A custom build
- Networks
- The ones you build
- Triggers
- A custom code or webhook action in a workflow, or your own server reading HubSpot
- Value sent
- What you code
- Matching
- What you code
- Where you see results
- Logs you build
- Script on your site
- Up to you
- Price, as published
- If it runs as a workflow code or webhook action: Data Hub Professional, from $720 a month billed annually (HubSpot's blog, July 2026). Plus your time
Questions
Is Ledion the only tool that sends conversions to Reddit?
No. LeadJourney's Reddit page says it sends won deals through Reddit's Conversions API too. Ledion's difference is that it's a step in your HubSpot workflow, and no tracking script is required. The optional capture script only puts click IDs into hidden fields on your forms.
Why does Ledion cost more per send than a Google-only action?
It sends to four networks from one step, and it matches on hashed email and phone as well as the click ID, so deals without a GCLID can still match. If you only need Google and your leads carry a GCLID, the Google-only action is the cheaper choice.
How current is this page?
Prices and features are as each vendor published them on October 22, 2026. I re-check them before launch. If something changed, email santi@ledion.io.
Compare in detail
Join the beta.
I'm onboarding the first companies one at a time. You get a direct install link and a 20-minute setup call if you want one. First 10 companies: Pro free, with no card, until Ledion is listed on the HubSpot App Marketplace, then $79 a month instead of $129 for as long as you stay.