Microsoft Ads
Your conversions to Microsoft Ads, from any contact or deal workflow.
HubSpot's Microsoft Ads events fire only on lifecycle stage changes and send a fixed value. Ledion uploads offline conversions with the real amount, matched on click ID, email or phone.
Send conversion
LedionConversion
Closed won
Value
Deal: Amount
Currency (ISO code, e.g. USD)
Deal: Currency
What HubSpot sends today
Lifecycle stage changes only, with a fixed value.
What Ledion sends
| API | Microsoft Advertising offline conversions (API v13) |
|---|---|
| Trigger | Any contact or deal trigger |
| Value | The record's amount and currency |
| Match keys | MSCLKID, plus hashed email and phone (enhanced conversions) |
| Duplicates | Microsoft dedupes on click ID and conversion time. Ledion keeps the time identical on every retry |
| Window | Conversions within 90 days of the click |
| Test mode | Microsoft has no test mode for live accounts. Send test checks that the goal exists |
| Result | Sent or failed, with Microsoft's reason |
Setup
- In Microsoft Advertising, create an offline conversion goal, or use one you have.
- Click Connect Microsoft in Ledion and sign in.
- Pick the account and the goal.
Good to know
- Wait 2 hours after creating a goal before the first upload. Conversions show in reporting within 6 hours.
- Microsoft matches goals by name. If you rename a goal, pick it again in Ledion.
- Microsoft turned on automatic MSCLKID tagging for eligible accounts in April 2024. Check that it's on in your account.
The first 10 companies use Ledion free until it's listed on the HubSpot App Marketplace, then pay $79 a month for Pro, for as long as they stay.