Meta
Your conversions to Meta, with real values.
HubSpot's Meta events fire on lifecycle stage changes or form submissions and send a fixed value. Ledion sends any contact or deal workflow event to Meta's Conversions API, with the deal's amount.
Send conversion
LedionConversion
Closed won
Value
Deal: Amount
Currency (ISO code, e.g. USD)
Deal: Currency
What HubSpot sends today
Lifecycle stage changes and form submissions, with a fixed value.
What Ledion sends
| API | Conversions API, straight to your dataset |
|---|---|
| Trigger | Any contact or deal trigger |
| Value | The record's amount and currency |
| Match keys | Meta lead ID (from Lead Ads), click ID (fbc), browser ID (fbp), hashed email and phone |
| Duplicates | One stable event ID. Meta keeps the first copy |
| Window | Events up to 7 days old |
| Test mode | Send test uses your Test events code |
| Result | Sent or failed, with Meta's reason |
Setup
- In Events Manager, open your dataset, then Settings → Conversions API → Generate access token.
- Copy the token and the dataset ID.
- Paste both into Ledion. It checks them when you save.
Good to know
- No Meta app and no App Review. The token belongs to your business.
- Send stage events like "Closed won" for Conversion Leads, or standard events like Purchase.
- Meta takes events up to 7 days old, so Ledion sends as soon as the step runs.
The first 10 companies use Ledion free until it's listed on the HubSpot App Marketplace, then pay $79 a month for Pro, for as long as they stay.